Nigerians on social media have expressed their displeasure over American model , Blac Chyna ’ s upcoming bleaching cream sales in Lagos .
The 30 - year- old American influencer is billed to kick off her first Nigerian visit on November 24 with a pool party in Abuja and a pop - up sales of her latest bleaching cream collection in Lagos on November 25 .
Chyna recently took to her Instagram @ blacchyna to endorse the bleaching cream, which is a result of a collaboration between her and skin whitening advocate, Dencia.
The cream which goes for $ 250 ( N91 , 000 ) per bottle on the website of the beauty company has resulted in outrage on social media .
Nigerians took to social media to condemn the move saying , Nigeria already has an issue with bleaching .
A Twitter user , @ SincerelyTops tweeted, “ Blac Chyna partnering up with Africa ’ s bleaching king and queen to create a new face bleaching cream is beyond problematic.
“ It’ s really rubbing me the wrong way , ain’ t no way in hell she would do that in LA . Exploiting Nigeria ’ s colourism problem is disgusting. ”
@ MsJah _ said , “ Blac Chyna is going to Lagos , Nigeria to promote a bleaching cream and I am honestly disgusted. ”
@ MariamasTL wrote , “ Couple of people telling me that bleaching cream has always been around which I fully understand, however , this will attract even more people to buy it which is the problem here despite its high price. ”
@ DegosTee tweeted , “ The real issue here is that it’ s being targeted at the Nigerian market and the fact that the villainous product will most likely sell out in Nigeria . ”
NAN reports that amidst the debate , some Nigerians noted that the move provides an opportunity to address rampant bullying of dark- skinned people and the growing market for bleaching creams .
@ Chocolatsteh tweeted, “ Instead of making threads about Blac Chyna , what we should be focusing on is the root of the problem which is evidently colourism and white supremacy .
“ Skin bleaching didn ’ t start yesterday and Blac Chyna is just one of MANY people, who have fallen into its trap. ”
@ Paulce 3 said , “ I ’ ve seen on several occasions where really dark- skinned people get shamed for being that way and black beauties getting underappreciated.
“ Black models complain about the favouritism towards lighter skinned models over them all the time. ”
@ 3 Jessi 5 wrote , “ Blac Chyna is taking advantage of the insecurities of colourism and self - hate.
“ Skin whitening cream is horrible . This should not be advertised and she is choosing Africa for a reason . Shameful . ”
Comments on the posts on both Chyna ’ s and Whitenicious Instagram pages have been disabled .
But something still whispers... "This is a publicity scheme" New product, New Drama
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